Saffron - a masochistic, people-pleasing Brit - is desperately in need of a job after her marriage fails. In an effort to reignite her passion for fashion she lands a position at Jolie Laide - an absurdly toxic, high-end clothing boutique in NYC that threatens to tear at the delicate fabric of her character. Things unravel hilariously as she struggles to become a "cut-throat" sales associate, taking on the sharks, divas, vapid posers, and insecure lunatics that prop up the fashion industry.